KIT LONDON was born out of a desire to do things honestly and differently. Neither Kitty or Chris had designed a single product before they decided to create a brand....But they have sold and graphically brought to life thousands over the past 30 years.
We’ve also seen brands come and go and surf the waves of fashion. We didn’t want a brand like that ...we wanted a brand with a depth of integrity and knowledge that you the customer would feel with every wear...And if you didn’t then you would tell us.
KIT LONDON is about making great products with a nod to their heritage and reason for being. Products that may well outlive their wearer because
they are made well in beautiful materials with an integral message of buy well buy better.
We hope to prove that clothing and other lifestyle products can enhance your life and benefit the planet.
NOT YOUR FAVOURITE BRAND... YET!
Chris was the global retail director and joined the brand from its beginnings in London to eventual global renown. He is passionate about retailing and enjoys the current huge change that is sweeping through the traditional retail landscape and is hopeful that new and exciting independent brands will fill the void.
Kitty has brought her critical perfectionist eye to bear on all the brands she has worked with in a varied and exciting career to date. She also feels that change is long overdue and is determined to have a positive impact on raising design standards, innovating and making the world of fashion a more entertaining place.
They are both committed to bringing back irreverence, honesty and fun to a world gone serious...