By it’s very nature a fashion lifestyle brand is not essential to our well being or the future of the planet.
We recognise that and aim to develop into a brand that has a net positive effect by the use of sustainable materials, paperless transactions and a virtuous circle of production.

We believe we can have positive impact by trading successfully and therefore generate income which we can divert to the projects we love and support. We will be honest about our efforts to not just be low impact but ideally positive impact on the future through our contribution financially but also in supporting new and improved production processes and raw material production.

We certainly do not have all the answers but we will enjoy the journey to a better way of using the planets resources.